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Entries by Jenny Darroch from 01/2010

Super Bowl Advertising: 2009 vs. 2010

| Posted 01.13.2010 | Business

Super Bowl season is almost upon us and once again the question of whether companies should spend money on Super Bowl commercials has emerged.

Marketers, Are you Listening to the Language Used to Describe the New Apple Tablet?

| Posted 01.19.2010 | Technology

There aren't many companies around that practice marketing the way that Apple does. I call Apple's approach to marketing "Heretical Marketing" because of its departure from traditional practices.

Customer (Dis)Satisfaction and President Obama

| Posted 01.27.2010 | Politics

The expectations placed on Obama were colossal. When there is a gap between expectations and delivery, people are dissatisfied.