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Entries by Jim Joseph from 09/2013

Esquire Ushers in the New Male Consumer

| Posted 09.03.2013 | Media

In what appears to be an old-school move, later this month NBC is partnering with Esquire magazine to launch a new cable network targeting men. Many are calling it out of style and out of touch, but I actually think it's quite timely and appropriate.

September 11th -- Pay It Backward

| Posted 09.09.2013 | New York

I was standing at the register having already ordered my drink, getting ready to pay. The guy in front turns to the barista (and to me) and says, "It's September 11th, so I am going to pay for his coffee." My immediate reaction: "What!?" And then it hit me: kindness.

Becoming a Cultural Benchmark

| Posted 09.19.2013 | Business

Most people I know missed the tie to the bakery and instead assumed it was for Breast Cancer Awareness Month coming in October. It's almost like when we see anything pink, we see Breast Cancer Awareness. It's become a cultural benchmark.

2013 Emmys -- Recap and Impact

| Posted 09.23.2013 | TV

For most of the big pop culture events, I host a Twitter party to discuss brand marketing in real time. We gather together to talk about how the brands are participating in events like The Super Bowl, The Oscars, and last night ... The Emmy Awards.