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Entries by Jim Joseph from 01/2014

Marketers Don't Do Tolerance

| Posted 01.02.2014 | Business

Tolerance implies that we learn to put up with it. Against our better judgment and against what we would normally do, we're just going to keep our mouths shut and deal with it.

What to Expect With This Year's Super Bowl Advertising

| Posted 01.08.2014 | Media

I know I'm not alone when I say it's never too early to start thinking about the Super Bowl... Super Bowl advertising that is.

The Golden Globes, as Tweeted

| Posted 01.13.2014 | Entertainment

The Golden Globes kicked off our 2014 pop culture season, so I kicked off my marketing Twitter party season as well. During the awards show, we all jump onto Twitter and comment about the brand marketing, and a whole bunch of other stuff along the way.

Manly Marketing

| Posted 01.17.2014 | Business

I'm certainly not the only one who's been writing about the "new male consumer." As a marketing community we are widely recognizing that there's been...

2014 Grammy Awards, as Tweeted

| Posted 01.27.2014 | Entertainment

Last night, I watched The Grammy Awards, like I do, while hosting a Twitter party where we commented intensely from #GrammyExp. This kind of "event t...

A Kinder, More Gentle Super Bowl

| Posted 01.30.2014 | Media

Let's face it, the Super Bowl is generally the time for brands to show off and strut their stuff. So far this year, though, the advertising seems to be kinder, more gentle, and more "human."