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Entries by Joe Waters from 12/2011

Radio Shack Shows Nonprofits How to Succeed on Foursquare

| Posted 12.08.2011 | Impact

One area in which Radio Shack is winning big is on Foursquare. It started the summer of 2010 when Radio Shack joined the location-based service.

5 Holiday Cause Promotions that Top My Christmas List

| Posted 12.14.2011 | Impact

I've already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together.

Who's Behind Arby's $2M Gift to 'No Kid Hungry," Santa or the Grinch?

| Posted 12.19.2011 | Huffington Post

There's a nagging question for me. Should a national leader in anti-hunger programs have a partnerhip with a fast food chain that sells mostly anti-nutritional foods that should be served to families with a side of Lipitor?

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

| Posted 12.28.2011 | Impact

Here are my picks for the best local cause marketing programs of 2011. In short, these programs inspired me and made me proud to be a cause marketer.