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Entries by Jonah Berger from 04/2013

Viral's Secret Formula

| Posted 04.10.2013 | Media

Want to know why things go viral? Why some products get more word of mouth? Let me tell you a secret. It's not luck.

Viral's Secret Formula, Part 2

| Posted 04.17.2013 | Media

Generating word of mouth or getting something to go viral sometimes seems like magic. Like catching lightning in a bottle. But it's not. By understanding the science behind social influence you can make your own products and ideas contagious.

Avoiding Decision Quicksand

| Posted 04.29.2013 | Business

We often get sucked into trivial decisions. Here are 3 ways to avoid this painful phenomenon.