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Entries by Jonathan Fields from 10/2009

Small Is the New Big in Publishing

| Posted 10.13.2009 | Books
Read More: Future of Publishing, Book Publishing, Book Marketing, Publishing Industry, Books, Books News

I'll be spotlighting some nontraditional publishers and technology most people have probably never heard of, but who are doing amazing things, growing like wildfire and making serious jack.

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Why Book Trailers Don't Go Viral

| Posted 10.20.2009 | Books
Read More: Book Marketing, Viral Video, Book Trailers, Books News

Next time an editor, publisher, marketer, agent or publicist says, "do something on video that'll go viral," it's a pretty good sign they're a few cards short of a social media deck.

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Bringing Sexy Back to Self-Publishing

| Posted 10.27.2009 | Books
Read More: Book Marketing, Self-Publishing, Book Publishing, Publication, Books, Bestsellers, Books News

Most self-published books are, well, um, not good. That doesn't mean they shouldn't be written, though. If you're drawn to write and you love the process, go ahead and write.

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