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Blog Entries by Jonathan Fields from 01/2010

Book Covers and Brand Bungles

| Posted 01.07.2010 | Books
Read More: Branding, Book Covers, Book Marketing, Publishing, Sales, Advertising, Books News

How can you praise a book cover that fails at its essential task? Not at being pretty or visually provocative. But at stopping readers in their tracks and compelling them to pick up and buy the book.

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