There's the White House that's framed by the non-stop, tit-for-tat coverage of the mainstream press and bloggers. Then there's the White House that's ...
Who needs a yearly Macworld in San Francisco when, as the release of the iPad last month showed, we're living in bigger, non-stop Mac world? Through its Apple stores -- and, just as important, through its own web site -- Apple reaches and educates its customers.