Social media is revealing a new world of the "relational self." We're moving away from seeing ourselves as unique individuals and are beginning to define ourselves by relating to others.
Many businesses today can benefit from using social media influencers to help inform and motivate others about their product or service. The major pro...
Marketers need to develop a robust conceptualization of influence within the context of social media so they don't have to rely solely on the definitions provided by Klout, Kred and other tools.
Social media has existed since the first human being set foot on earth; in the past, though, we simply referred to it as creating tribes. Today we can connect globally online, but we're still just looking for our tribe.