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Entries by Jure Klepic from 09/2012

Taking Multi-Dimensional Marketing to Next Level

| Posted 09.07.2012 | Business

It may involve digging deeper and really getting to know targeted consumers' world, but the results will be astonishing in terms of brand acceptance and marketing success.

What Happens When Half a Million Kids Choose to Matter?

| Posted 09.11.2012 | Education

There are those who are so concerned about the seemingly overwhelming intrusion of digital media into our daily lives that some schools are still restricted from using social media tools in the classroom. But what if these fears are totally unfounded?

Today's Visualization Tools Help Our Brains Understand Social Monitoring

| Posted 09.17.2012 | Technology

Tickr is a tool that helps our brains function as a part of the larger, rapidly changing social universe in which we live today.

What Do The Emperor's New Clothes Have in Common with Social Media Influence?

| Posted 09.23.2012 | Business

Buzz and awareness are not the new clothes when it comes to influence. Until someone can track the true behavior change that an influencer causes by a message, it is virtually the Emperor's New Clothes all over again but until then, "he really doesn't have anything on at all," does he?

Fitting The Social Media Cube into a Round Marketing Strategy

| Posted 09.27.2012 | Business

It sounds like the opening line of a corny joke. What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign?