It may involve digging deeper and really getting to know targeted consumers' world, but the results will be astonishing in terms of brand acceptance and marketing success.
There are those who are so concerned about the seemingly overwhelming intrusion of digital media into our daily lives that some schools are still restricted from using social media tools in the classroom. But what if these fears are totally unfounded?
Tickr is a tool that helps our brains function as a part of the larger, rapidly changing social universe in which we live today.
Buzz and awareness are not the new clothes when it comes to influence. Until someone can track the true behavior change that an influencer causes by a message, it is virtually the Emperor's New Clothes all over again but until then, "he really doesn't have anything on at all," does he?
It sounds like the opening line of a corny joke. What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign?
