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Entries by Karen Leland from 04/2012

Reporter Services Can Be Key To Media Coverage

| Posted 04.02.2012 | Small Business

Effective use of social media is key and critical to being found and written about by the press. But to score these PR points and get reporters to respond to you in the first place, it pays to be proactive by signing up for reporter services.

Are You a Multiplier or a Diminisher?

| Posted 04.13.2012 | Small Business

Do you drain intelligence, energy and capability from the people around you? Or do you use your intelligence to amplify the smarts and capabilities of your colleagues?

Enthusiasm and Entrepreneurship in Vietnam

| Posted 04.23.2012 | Small Business

As small business owners, we have become so overburdened and overwhelmed by the constant bombardment of our marketing to-do list and social media strategies, I think we sometimes forget that what should ultimately drive our small businesses is enthusiasm.