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Entries by Marty Zwilling from 12/2011

Most Great Entrepreneurs Don't Drop Out of Harvard

| Posted 12.06.2011 | Small Business

The most successful entrepreneurs are those with multiple real-life experiences, who have personal exposure to markets where opportunities are being left on the table.

10 Rules for Picking a Company Name That Sticks

| Posted 12.13.2011 | Small Business

First things first -- your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you.

If You Think Making Money Is Hard, Try a Nonprofit

| Posted 12.19.2011 | Small Business

A common misconception I often hear in the start-up world is that nonprofits are easy and safe, since they don't have to pay taxes, and they don't have to make a profit for their shareholders. Exactly the opposite is true.