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Entries by Nichole Smaglick from 12/2012

Marketing to the Emotions of the Modern Father

| Posted 12.18.2012 | Small Business

Over the past year, my team and I have done extensive research on the engaged father market, gleaning insights from books, articles, focus groups, one-on-one interviews and secondary data to determine whether there truly is a market for Dads and if so, what they want and need.