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Entries by Nir Eyal from 01/2013

How Technology Is Like Bug Sex

| Posted 01.21.2013 | Technology

Society and technology have evolved much faster than our instincts, leaving us vulnerable to adverse influences. But unlike lower animals duped by parasitic species, humans sell supernormal stimulus to each other for a profit.

This Will Be the Last Article You Read

| Posted 01.23.2013 | Technology

Online content is habit-forming because it follows what I call the "hook framework," a four-step user flow composed of a trigger, action, reward, and investment. To end my own bad habit of spending too much time wandering the Web, I had to break the hook.