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Entries by Patricia Martin from 12/2008

Rick Warren's Secret Weapon: Killer Marketing Instincts

| Posted 12.22.2008 | Chicago

Barack Obama traded in quite a lot of brand equity as a fair-minded progressive in exchange for a piece of Warren's market share, with its vast army of followers.

Blago Impersonator or a Real Twit?

| Posted 12.30.2008 | Chicago

Is Rod Blagojevich out Twittering to tell his side of the story or is an impostor posting tweets?