Marketing in Today's Digital Culture
|
Posted 01.28.2010
|
Technology
Read More:
Marketing Research,
Marketing,
Consumers,
Innovation,
Advertising,
Kellogg School of Management,
Consumer Services,
Mba,
Technology News
The relevance of the MBA degree to success in marketing has come under question. Clues as to why the criticism might stick could be found at the recent Kellogg Business School Marketing Conference. Here are a few things I learned.