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Entries by Patricia Martin from 03/2010

Profiting in the Idea Economy

| Posted 03.10.2010 | Business

What the NEA and Pepsi experiments have in common is that as they tap into the rich vein of collective creativity in the digital culture, and threaten long-standing business principles.

Why We Love Dogs -- Customer Journey Research

| Posted 03.17.2010 | Healthy Living

The simple truth is that many of us are lonely. Animals are helping us fill the need for love and comfort in a world where human contact is scarce and relationships are virtually played out.

The Politics of Astrology and the Secret Lives of CEOs

| Posted 03.22.2010 | Entertainment

These days, it's media moguls and CEOs, who are experiencing the most turbulence in uncertain times, who make up astrologist Susan Miller's A-list.