Civic Marketing Trend: Mayors ARE the Brand
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Posted 08.29.2012
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Business
Read More:
Philadelphia,
Civic Marketing,
New Economy,
Rahm Emanuel,
Brandmaker,
Chicago,
Mayors,
Business News
Civic marketing is helping cities tap the economic benefits of expressing a brand identity. Art and technology are key assets in that equation, as I discovered while undertaking an ethnographic study of Houston's creative economy.
