iOS app Android app

Entries by Paul Hunting from 09/2011

Is Your Brand Hiding Or Fulfilling Your Potential?

| Posted 09.26.2011 | Business

A 'brand image' is a 'corporate self-image' created by the organization to communicate qualities deemed desirable, attractive and valuable. Psychologically, this is a direct parallel of how we, as individuals, create a 'personal self-image.'