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Entries by Penny C. Sansevieri from 02/2010

Amazon vs. the World (the New York Publishing World)

| Posted 02.01.2010 | Books

The world is changing for all of us, and with the popularity of Amazon's Kindle, New York publishing is not exempt from those forces. Adapt, or perish -- and it seems they prefer the latter.

Marketing Secrets of a Bookstore

| Posted 02.10.2010 | Books

Making your bookstore your research laboratory is a fantastic way to position yourself for success, regardless of how you are published.

How to Maximize the Value Twitter as a Marketer

| Posted 02.26.2010 | Technology

The key to selling on Twitter is not to sell per se, but to build trust and community with your followers.