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Entries by Penny C. Sansevieri from 03/2013

"I Have a Ton of Reviews for My Book, but It's Not Selling!"... and Other Mysteries of Book Marketing

| Posted 03.07.2013 | Books

Everything is a pathway to something else. If you get a bunch of awards for your book and figure your work stops there, that's a big mistake. Follow the path to something else. At some point at the end of that road you'll likely be selling more books.

Simple Ways to Optimize Your Press Release for Maximum Visibility

| Posted 03.18.2013 | Small Business

These days, it's so easy to float a press release online that everyone is doing it. The problem is with so many releases online, it's getting harder and harder to get noticed.

The Battle to Save Bookstores

| Posted 03.29.2013 | Books

Should publishers step in to save bookstores? The answer, without question, is yes. But it's bigger than that.