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Entries by Peter Guber from 02/2011

Apple, Gabrielle Giffords, Toyota: When Good Stories Go Bad

| Posted 02.08.2011 | Books

Sometimes you have to confront bad news head on. Recently, these folks and brands have been victims, many self-inflicted, of good stories gone bad.

The Stories Behind The Stories Of Hollywood Awards Season: How Hollywood Tells To Win

| Posted 02.23.2011 | Books

In Hollywood, success has many fathers and failure is an orphan. The margin of difference may simply turn on the confidence and certainty of the right people in the right rooms being able to tell the story of the film they support.