What they need is a story. By 'they', I mean the leading politicians of all parties. By 'story', I mean a convincing analysis of Britain's economic problems and how to cure them. Just now, voters are not convinced any of the main players: Labour, Conservative or Liberal Democrat.

Almost twenty years ago, British troops regained control over a group of group of small, previously little-known, islands in the South Atlantic, and the Falklands Factor was born.

Dear Nick, You have had a torrid fortnight. You hated David Cameron telling you he had vetoed a new European Union treaty. You endured mockery from your stance. You felt you had to stay away from the House of Commons when the Prime Minister reported back on the latest EU summit.