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Entries by Peter McGraw and Joel Warner from 01/2012

Gender And Humor: Was Christopher Hitchens Right When He Said Women Aren't Funny?

| Posted 01.03.2012 | Comedy

The studies that do find gender differences conclude men might have a slight advantage over women in coming up with good jokes. But such research misses the fact that men's advantage may come at a cost.

The Mad Men Experiment: Does Boozing Lead to Funnier Ads?

| Posted 01.31.2012 | Comedy

2012-01-31-imagepull.jpgCan alcohol fuel humor creation? To investigate, we cooked up a little experiment involving advertising creatives, a funny marketing campaign and alcohol -- with an emphasis on the alcohol.