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Entries by Phil Simon from 03/2013

Interview With Predictive Analytics Author Eric Siegel

| Posted 03.06.2013 | Books

We live in an era of Big Data and predictive analytics, and Nate Silver's not the only one who's noticed this. I recently sat down with Dr. Eric Siegel to talk about new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

Social Media and the Mature Organization: An Interview With Ed Brill

| Posted 03.08.2013 | Books

The impetus to write Opting In was a belief that those running a business, such as product or brand managers, would be more inclined to read about social business, the process of connecting people with people and people with information.

The Current State of the Data Union

| Posted 03.22.2013 | Books

Unstructured data is more prevalent and bigger than ever. This does not change the fact that relatively few organizations have done very much with it.

Rise of the Hybrid Marketer: An Interview with Paul Roetzer

| Posted 03.28.2013 | Business

I often write about how technology permeates every aspect of our lives. Today it seems as if nothing remains unscathed from the avalanche that is technology. To that end, I sat down down with Paul Roetzer, author of The Marketing Agency Blueprint and founder of PR2020.

Online Physician Reputation Management: An Interview With Kevin Pho

| Posted 03.29.2013 | Books

"Take charge of how you appear on Google. Proactively define yourself online. An online reputation will soon be just as important as a reputation in the community."

What Will You Do With All That Big Data

| Posted 03.31.2013 | Business

Gathering and storing data is the first step on an exciting journey. Data science can serve as a the map that will lead us to where we want to go, but how? To answer that question, I sat down with Melinda Thielbar, a Ph.D. statistician with 15 years of experience in software development and analytics consulting.