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Entries by Richard Seireeni from 02/2010

Drivers of Preference: Why Consumers Will Buy Green

| Posted 02.02.2010 | Green

Saving the planet or supporting fair trade is never the only driver of consumer choice -- an insight that becomes especially clear when choices are made between competing green products.

Toyota's Green Goodwill Will Save Its Reputation

| Posted 02.05.2010 | Green

This confidence that Toyota will get it right in the end is due, in large part, to goodwill -- and Toyota enjoys two types of enduring goodwill.