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Entries by Richard Stacy from 06/2013

The World of the Individual: Why P&G, Coca-Cola and Facebook Might Have Got It Wrong

| Posted 06.24.2013 | UK Tech

There are now two worlds: the world of the audience and the world of the individual. One world is not going to replace the other; rather organisations have to work out how to operate in both worlds at the same time, because consumers, customers and citizens have no problem doing this.