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Entries by Rocco Staino from 03/2012

Lorax Leads Way for Product Endorsements by Kid Lit Characters (SLIDESHOW)

| Posted 03.02.2012 | Books

The Lorax has opened the way for a flood of other characters from children's literature to become product spokespeople. Here are a few that may be in the works.

World Read Aloud Day - A Worldwide Celebration (Slideshow)

| Posted 03.08.2012 | Books

"It's terrific to watch kids respond to print on paper. If we get one in ten of these kids to become avid readers then this event is worth it."

Wimpy Kid's Love is in the Air Will Be a Global Affair

| Posted 03.22.2012 | Books

The release of the seventh volume in Jeff Kinney's Wimpy Kid Series Love is in the Air will definitely be a global event when it is released in November.

Ice Age to Digital Age at The Society of Illustrators (VIDEO)

| Posted 03.23.2012 | New York

From now until May 5 at The Society of Illustrators visitors can get an inside look at the creative work of Blue Sky Studio, the creators of such films as the Ice Age series, Robots and Rio.