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Blog Entries by Ron Ashkenas from 10/2009

Why Budgeting Drives Us Batty

| Posted 10.22.2009 | Business
Read More: Business News

With the right level of accountability, timing and dialogue, budgeting can not only be simplified, but actually be a performance management tool that adds value and helps managers run their businesses.

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Selling Simplicity -- Not Just Marketing It

| Posted 10.29.2009 | Business
Read More: Cisco, Marketing, Simplicity, Aeron Chairs, Technology, Consumer Spending, Choice, Business News

People want uncomplicated products, straightforward guidance, and things that work quickly and simply the first time, without lots of extra effort.

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