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Entries by Sarah O'Leary from 10/2011

Knowing When to Be Anti-Social

| Posted 10.03.2011 | Business

If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.

The Art of the (Marketing) Deal

| Posted 10.05.2011 | Business

Creating a marketing deal in Hollywood (or with any entertainment or sports entity) might seem arduous, but it can be as simple as you make it. The f...

Finding Your Way to Loyalty

| Posted 10.11.2011 | Business

You must meet the wants, needs, and/or desires of your shopper and her consumers if you want to cultivate loyalty.

The Dr. is Out

| Posted 10.12.2011 | Business

Dr. Pepper 10 is attempting to win over men by creating a brand image that only includes them. The big question the marketers at Dr. Pepper and its agencies should have asked is simple. "Why?"

Occupy My Street: A New Face of Unemployment in America

| Posted 10.21.2011 | Business

Like many of my unemployed 40- and 50-something marketing colleagues, I've been on a job hunt for the better part of a year. I never thought, in my wildest dreams, that I would be one of the faces of the unemployed in America.