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Entries by Sarah O'Leary from 02/2012

The Bait and Switch Deception of Price vs. Cost

| Posted 02.01.2012 | Business

The marketing industry created and later perfected one of the most time honored of consumer deceptions, "Plus Shipping and Handling."

WTF Was Susan G. Komen Thinking?

| Posted 02.03.2012 | Business

As any seasoned marketer will tell you, jumping head first into avoidable controversy will spell disaster for your brand. Whatever doesn't build a brand invariably kills it.

The Race for the Exits: How Komen Can Stop the Exodus

| Posted 02.06.2012 | Business

The Susan G. Komen Foundation must take drastic, meaningful and very public measures to win back hearts and minds. One "mea culpa" apology will not be enough to shore up sponsors or win back consumers' loyalty.

God Didn't Keep the Apple from Adam: Catholic Bishops Need to Stop Playing Politics With Choice

| Posted 02.14.2012 | Politics

Catholic institutions have been mandated by states to provide the access to contraception for years, without any backlash. So why are things different now?

Americans With Boundaries: The Super Group for the Self-Aware

| Posted 02.28.2012 | Impact

Imagine our more perfect union if we didn't try to control things that had absolutely no affect on our lives. There would be no need to use God or political right, center or left wings to lord over fellow Americans with our own personal agendas!