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Entries by Saul Gitlin from 02/2012

The Linsanity Effect: Jeremy Lin and the Coming-of-Age of the Asian American Consumer

| Posted 02.29.2012 | Business

We can easily conclude that a brand's strongest, and perhaps fastest, domestic route to cash-in on Jeremy Lin's power as an icon lies with the consumers in the U.S. who identify the most with him: Asian Americans.