The desire to improve human conditions is an inherent part of being a designer. Since creativity is driven mainly by intrinsic motivation, how can design drive social entrepreneurship?
Co-design from business to product design solutions is seen as a potential new avenue for breakthrough innovation in design. Co-design is when firms and non-design users jointly design offerings.
Creating and using vivid, imaginative and comprehensive metaphors can arm a team with a shared sense of what is needed and help to synchronize their efforts. This may make intuitive sense to us all; however, actually experiencing this process will make one a true believer.
The U.S. cannot simply "on-shore" its lost manufacturing base to retain a position of economic health. We must ask how the U.S. can continue to excel in design, while integrating design further upstream in the business cycle?
What skills are needed for graduating industrial designers and how will these skills change by the year 2020? What innovative thinking will set the next generation of design experts apart from simple sketch monkeys?