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Blog Entries by Tarun Wadhwa from 11/2012

Will Diet Dr. Pepper, Pepsi and Big Data Determine the Outcome of Tomorrow's Election?

| Posted 11.05.2012 | Technology
Read More: Big Data, Personal Information, Voters, Elections 2012, Mitt Romney, Microtargeting, Target, Behavioral Targeting, Barack Obama, Privacy, 2012 Election, Mitt Romney 2012, Barack Obama 2012, Technology News

Campaigns have entered the era of "Big Data" -- they target voters based on scraps of information they gather from unlikely places. Voters used to be the ones obsessing over details of a candidate's personal life. Now the tables have turned.

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Nate Silver and the Rise of Political Data Science

| Posted 11.08.2012 | Politics
Read More: Elections 2012, Nate Silver, Technology, Big Data, Prediction, Policy, 2012 Election, Election Results 2012, Election Results, Nate Silver Election, Politics News

The field of "political data science" is now more than just a concept -- it's a proven, election-winning approach that will continue to revolutionize the way campaigns are run for decades to come.

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