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Entries by Tom Doctoroff from 08/2008

At the Opening Ceremony: Did China Rediscover Its Soul?

| Posted 08.10.2008 | Politics

The night belonged to the People's Republic. On 08/08/08, a nation articulated its spirit with brio. After decades of trauma and self-doubt, China may finally be willing to, armed with confidence, embrace the world.

Olympic Sponsors: For the Chinese, Winners and Losers

| Posted 08.25.2008 | Business

As the XXIX Olympiad in Beijing has come to a close, all eyes are on return on investment. Were the millions of dollars forked out by both international and local brands worth it?

Advertising Agencies in China: Glorious Opportunities, Easily Squandered

| Posted 08.27.2008 | Business

We in China are optimistic about the nation's ability to morph from the Wild East to a brandscape. However, the mainland market is not an easy nut to crack, and realistic expectations must be set very clearly.