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Entries by Tulani Elisa from 02/2014

The Good Guys Need a Plan Too: Non-Profits and Social Media

| Posted 02.11.2014 | Impact

In movies, the bad guys always have a "master plan" and at least a trick or two up their sleeves. Though their plans may get foiled before they can follow through, they at least have one.

Non-Profits and Social Media: 3 Steps to Defining Your Audience

| Posted 02.21.2014 | Business

An understanding of your audience should drive your entire social strategy. It will help you determine your goals, messaging and tone, and help give a better understanding of social analytics.