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Avril Brikkels
Avril is a Director at Brikkels & Co. who specialises in Conscious High Performance Leadership, Author, an Award Winning Sales Leader with 20 years’ experience in the IT industry working with global billion dollar corporations such as IBM, Microsoft and Computer Associates and can relate to a wide variety of clients.

Avril works with Executives and Elite Business Professionals to break-through set-backs to win for themselves and for their employer. Prior to establishing her own business practise, Avril headed up a Mid-Market business unit for a Fortune 100 organisation with responsibility for a revenue target in excess of $100M and led a team of frontline sales executives.

Avril combines her solid track-record of turning around poor revenue results with the the power of bringing out human capacity and gets great satisfaction from seeing people achieve their goals in their work and in life. Her success is attributed to her unique approach of bringing out the best in people and she does it in a way for people to feel good about and motivated by to create the work-life they dream about.

Avril is a certified Neuro-Linguistic Programming (NLP) Practitioner with the International Association for NLP. Her training is based on Dr. Richard Bandler's material, the co-founder of NLP and Terry McClendon from NLP Australia. She is a Member of the Director's Institute, The International Coaching Federation (ICF) with over 3500 hours of coaching people and has a solid track-record of experience in Leadership, Team Strategy, Sales Execution, Marketing Management, Partner Channel and Distribution Management, Sales Operations, People and Relationship Management. Avril has Studied Foundationals in the AGSM MBA Program, Certified in Marketing and has studied Journalism in News and Social Media.

Entries by Avril Brikkels

Workplace Bully -- So Not Cool!

(0) Comments | Posted October 13, 2014 | 3:47 PM


Nobody needs to put up with humiliation, offensive behavior, and intimidation that cause distressing situations. Repetitive instances, which are 'tolerated' eventually shapes a workplace environment and causes desensitization to the obvious effects, ultimately causing longer term stress, anxiety and burnout.

I got...

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Rank Does Not Confer Privilege or Give Power; It Imposes Responsibility

(0) Comments | Posted September 5, 2014 | 6:06 PM


Prior to global competition and a slower-moving business environment, stability was the norm of the time. Further, the ruling motto was: "If it ain't broke, don't fix it." Change occurred incrementally and infrequently.

The challenges we face today are different. A globalized economy...

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Plan to Win in Today's Sales Game

(0) Comments | Posted July 24, 2014 | 4:12 PM


REAL WINNERS create and follow a clear sales plan. This is the difference between a mediocre sales year and an astronomical one.

There are two types of sales professionals out there; those who fly by the seat of their pants, making up...

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Avoid 5 Big Mistakes and Sales Leaders Will Be Highly Desired and Get Great Results

(0) Comments | Posted July 2, 2014 | 2:12 PM


A great sales leader who is highly-desired has mastered the art, delivered the numbers and brought out the best in their people. Investing in people does not mean leaders are "soft" and won't get results. It is quite the opposite.

After all,...

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