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Bant Breen
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Bant Breen is the founder of Qnary, a business focused on empowering individuals to see, optimize, and benefit from their digital identities. The platform (http://www.qnary.com) provides users with an understanding of how they look online, and Qnary’s consultants provide personal brand strategy consulting for those who seek a more individualized engagement.

Bant was inducted into the Advertising Hall of Achievement in 2010 and has a global communications background steeped in digital and innovation.

Prior to launching Qnary, Bant served as Worldwide CEO at Reprise Media. Bant had previously been President of Worldwide Digital Communications at Initiative where he launched the worldwide social media strategy and activation unit Prophesee. Before joining Initiative, Bant served as the Executive Director of the IPG Emerging Media Lab, created Ansible (IPG’s Mobile Marketing Agency) and led Universal McCann’s global digital communications offering. Bant also led the acquisition of Reprise Media in 2006. Before joining Interpublic, Bant was the Founder and President of a strategic marketing and communications consultancy affiliated with Dentsu Inc. Prior to that, he worked at Leo Burnett Worldwide for five years. Bant started his career as a WPP Fellow.

Entries by Bant Breen

Hurricane #Hashtag Engulfs AdLand

(1) Comments | Posted October 7, 2013 | 7:44 PM

Let's take a look at the digital media forecast. Well, Hurricane #Hashtag is upon us and from all the data that the media-orologists are crunching, it looks like #Hashtag could be with us until, at the very least, the Twitter IPO.

The # symbol has been expanding in its adoption...

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AboutTheData: Data Collection Gone Wrong

(0) Comments | Posted September 26, 2013 | 5:22 PM

If it is all about the data these days, Acxiom's AboutTheData site has gotten it all wrong.

On Sept. 4th, 2013, Acxiom launched a new website called AboutTheData that asks,

Ever wonder what kind of information determines the ads you see or the offers you receive? You've come...

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Your Data for Black Friday and Cyber Monday Deals

(2) Comments | Posted November 24, 2012 | 9:09 AM

As we clear the Thanksgiving dining table at my house my mind usually turns to Black Friday and Cyber Monday. That's what spending 20 years in digital advertising will do to you.

The big innovation this year seems to be focused on making Black Friday come earlier...

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Don't Fail Facebook When Applying to College

(2) Comments | Posted November 9, 2012 | 6:47 PM

My wife is a high school teacher. Each year around this time she sits writing letters of recommendation explaining to college admissions officers why her students should be allowed to attend their dream universities. Her students, however, are responsible for securing admission through a lot more than just recommendations. They...

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Your Online Identity Matters

(1) Comments | Posted October 26, 2012 | 1:57 PM

Today, more than ever, people turn to the web to find information about others. It's quite likely that someone you know has Googled you. Do you know what they found? And, does it matter?

It matters.

If you're looking for a job, your recruiter has probably seen at...

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Are You a City Mouse or a Country Mouse?

(21) Comments | Posted July 6, 2011 | 9:00 AM

Recently, I stepped out of bed and managed to double-stub my toe on a computer printer and a lamp, both of which were on the floor next to my bed for some unknown reason. In college, a lamp and printer on the floor would have been part of my preferred...

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The Revealing Conference Call

(1) Comments | Posted June 26, 2011 | 3:00 PM

Today we live in an always-on world of networked PC's and mobiles. As these digitally connected devices continue to add more cameras it is important to remember that we live in an always-seen age as well.

Last summer I arrived at my in-laws farmhouse for a vacation. But before...

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Finding a Way to Stay Connected with Old Friends

(4) Comments | Posted June 17, 2011 | 2:53 PM

Today, we are digitally hyper-connected. It is easier than ever to friend, follow or connect with family, friends, not-so-close friends, colleagues and even strangers.

Arguably one benefit of this hyper-connection is that we have the option to share and participate with others through writing, photos and videos. If a...

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Set A Personal Goal And Run With It

(27) Comments | Posted June 10, 2011 | 12:01 PM

I recently stumbled into setting a personal goal. On the morning of my 40th birthday, I looked at myself in the bathroom mirror unimpressed at the portrait of portliness on show. Years of non-stop business travel, junk food, binge drinking and work all-nighters had taken their toll.

In a state...

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The Siesta Phone Call

(23) Comments | Posted June 3, 2011 | 2:09 PM

Warning: Do not call Spanish homes between three and six in the afternoon! Let me explain the painful lesson I learn at the beginning of every summer.

Every summer, my wife Carmen finishes teaching Spanish at a New York City school and heads to her hometown in Spain with...

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