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Barbara Ficarra
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Barbara Ficarra, RN, BSN, MPA is founder of Healthin30.com, award-winning broadcast journalist, freelance writer, medical blogger, speaker, health educator, and registered nurse. She is a leading voice in health offering practical advice for spectacular health focusing on patient engagement and empowerment, health care social media, health IT, mhealth, doctor|nurse team and healthy living. Barbara began her broadcasting career in radio as creator, host and executive producer of the former award-winning Health in 30Ā® radio show. A brand new nationally syndicated radio, podcast and social media show, A Healthier Life with Barbara Ficarra, produced by George R. Lovelock and Barbara Ficarra is under development. Barbara is on the editorial advisory board and consumer health expert for ShareCare.com, a site founded by Dr. Mehmet Oz and Jeff Arnold (founder of WebMD).

Barbara is a regular contributor to many health sites, and a speaker at many professional conferences, including Cleveland Clinic, HIMSS Arkansas, ePatient Connections, Scripps, and BlogWorld to name a few. Her presentations range from patient engagement and empowerment, health care social media networking, health IT (mHealth, gamification, telemedicine) to professional development and media training. She served as faculty for the American Medical Association’s Medical Communications Conferences. She's taught media broadcasting from radio to on-camera techniques to social media, and she is experienced in video production as host and executive producer for Web/TV. She served on the board of the National Association of Medical Communicators, and served on the Academy of Judges for the International Health and Medical Media Awards. Barbara is a consultant and former Senior Director Clinical Affairs at a Telehealth Company. She is moderator on panels and webinars.

She is President of Barbara Ficarra Productions, LLC and she has been quoted as an expert in health care for multiple journals and magazines and has appeared on FOX News Live. Barbara has offered expert advice to a variety of organizations and individuals in health care, including New York Times Health, a telehealth company and Novartis where she consulted on Social Media.

Barbara is on the front lines of health care as a registered nurse. She is an administrative supervisor for at a large university medical center and covers multiple medical and surgical units, critical care, oncology, cardiology, psychiatric unit, women’s and children’s services, and emergency trauma department. She is multifaceted in her clinical experience, ranging from oncology to general medicine and surgery. Barbara is a patient advocate and she always encourages patients and their families to be proactive and take charge of their health.

Her professional affiliations include the Association of Health Care Journalists, New York Women in Communications, Microsoft Health Users Group, HIMSS (Healthcare Information Management Systems Society), and American Telemedicine Association. Healthin30 has been voted Best Health Blog 2011 by Healthline. Barbara was invited by Microsoft to judge a series of innovative technology entries for the Imagine Cup 2012. [@BarbaraFicarra]

Blog Entries by Barbara Ficarra

Equipped for Empathy?

(56) Comments | Posted May 17, 2013 | 10:00 AM

Click here to read an original op-ed from the TED speaker who inspired this post and watch the TEDTalk below.

"The great gift of human beings is that we have the power of empathy." These are heartfelt words by award-winning actress Meryl Streep.

Do we all...

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Navigating Health Care and Information -- Health Care Journalists Share Insights for Consumers (Part 1)

(0) Comments | Posted May 8, 2013 | 2:20 PM

Part 1

This is a two-part post. Part one provides insights from health care journalists to help consumers understand health news, and part two shares insights to help consumers navigate through health care.

With more consumers turning to the Internet to search for health information, the process can be labor...

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Doctors Behaving Badly in Social Networking Sites: What Would Prompt State Boards to Investigate?

(1) Comments | Posted January 18, 2013 | 8:37 AM

What would you think if your doctor posted pictures on Facebook or Twitter clearly showing him or her intoxicated? Is it okay to post pictures showing alcohol use without any signs of intoxication?

What if your doctor posted pictures of patients without their consent? Is it inappropriate for doctors to...

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Social Media Health: Does Transparency and 'Social' Trump Your Privacy?

(6) Comments | Posted December 28, 2012 | 9:53 AM

Social media rules are pretty simple. Be transparent, be authentic, be yourself, and be engaging. While these social media rules seem simple, do these rules apply to everyone who engages in social media? Even health care professionals? What happens when their "social" activity includes postings and uploads that might not...

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Addiction Specialist Answers a Few Simple Questions for Smokers

(3) Comments | Posted December 18, 2012 | 3:13 PM

Dr. James H. Berry, DO, medical director of Chestnut Ridge Inpatient Acute Dual Diagnosis Program and assistant professor at the Department of Behavioral Medicine and Psychiatry, West Virginia Health Science Center, answers a few short questions for smokers.

Barbara: What's the difference between nicotine dependence and nicotine addiction?

Dr....

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Hurricane Sandy: No Match for Nurses' Resolve

(17) Comments | Posted November 5, 2012 | 11:45 AM

While Hurricane Sandy's fury wreaked havoc on the Northeast and caused massive destruction, one thing is for sure: Sandy's wrath is no match for nurses' strength.

Nurses' role in the media is often overlooked because it often focuses on the heroic activities of the doctors. Health care isn't a competition...

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Too Much Hype in the Mobile Health App World?

(10) Comments | Posted July 23, 2012 | 12:00 PM

The Wild West of mobile health (mHealth) is taking the health care industry by storm, but "there are no rules to the game," said Joseph C. Kvedar, M.D., founder and director at the Center for Connected Health in a recent interview. Mobile health is a "game changer," he added, but...

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Engage With Empathy

(11) Comments | Posted June 27, 2012 | 1:52 PM

Do you feel connected with your doctor or other health care providers? Do you partner with your providers? How important is patient engagement to you? What words do you use to define patient engagement? Do you consider yourself an empowered patient or health care consumer?

What is patient engagement?

Here...

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Is Gaming Changing Health Care and Helping You Live a Healthier Life? Part 4

(0) Comments | Posted April 6, 2012 | 12:54 PM

This is a four-part series addressing the issues of gaming in health care.

In parts one through three, Joseph C. Kvedar, M.D., Fabio Gratton, and Bill Crounse, M.D., offered their insights on how gaming is helping to change the landscape in health care, and now in part four, I offer...

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Is Gaming Changing Health Care and Helping You Live a Healthier Life? Part 3

(1) Comments | Posted March 28, 2012 | 6:45 PM

This is a four-part series addressing the issues of gaming in health care.

In part one Joseph C. Kvedar, M.D., shared his insights on how gaming is changing the landscape in health care.

In part two Fabio Gratton, co-founder and chief innovation officer at Ignite Health offered his insights on...

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Is Gaming Changing Health Care and Helping You Live a Healthier Life? Part 2

(1) Comments | Posted March 19, 2012 | 4:35 PM

This is a four part series addressing the issues of gaming in health care.

In part one Joseph C. Kvedar, M.D., answered the question, "Is gaming changing the landscape in health care?"

In part two Fabio Gratton shares his insights on how gaming is helping to change the landscape in...

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Is Gaming Changing Health Care and Helping You Live a Healthier Life? Part 1

(2) Comments | Posted March 12, 2012 | 10:36 AM

Do you think gaming can improve health care and help you live a healthier life?

There is no doubt gaming is all the rage, and according to The Entertainment Software Association, (ESA) consumers spent $25.1 billion on video games, hardware and accessories in 2010.

Jane McGonigal, game designer,...

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Companies Curb Health Care Costs With Penalties and Rewards for Employees

(1) Comments | Posted December 20, 2011 | 12:44 PM

If you're a smoker your company could be penalizing you by tapping into your wallet.

How do companies curb health care costs?

Do healthier employees lead to increased productivity? Several progressive companies believe so and have committed to providing employees with programs to help engage them in a healthier lifestyle.

...
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Social Networking: How Powerful Are Your Social Circles?

(0) Comments | Posted September 28, 2011 | 2:30 PM

In a recent Harvard Business Review blog, David Armano writes about the six pillars of influence that leads to measurably favorable outcomes.

To achieve measurably better health, the pillars Armano explains can certainly be adopted.

He notes how the "social web can amplify signals, influence behavior and lead...

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Social Networking On The Front Line Of New Modern Medicine

(15) Comments | Posted June 28, 2011 | 9:35 AM

Comprehensive Guide for Medical Professionals and Patients Engaging in Social Media

Social networking offers value. It allows doctors, nurses and other health care professionals to collaborate, connect and engage with the community and their colleagues. I recently talked with Dr. Marc Siegel about Medical Social Networking on FOX NEWS Live....

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16 Health Experts To Check Out On Twitter

(15) Comments | Posted March 19, 2011 | 12:04 PM

This is the latest post in our series, TwitterPowerhouses, which focuses on the contributions of people who've helped to expand, influence, and redefine how we view social networking.

As the texts and records of ancient societies show us, health and fitness have always been essential to the growth and...

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Ladies, Love Your Body, Protect Your Heart

(5) Comments | Posted February 10, 2011 | 5:04 PM

There are some things in life that should clearly be ignored. The telemarketer who calls your house at all hours of the day and night, the endless commercials and newspaper ads claiming unbelievable weight loss results with minimal effort, and any health news story that promises a "miracle" or "cure."...

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'BPA' Plastic Bottles: Are They Safe?

(52) Comments | Posted February 2, 2011 | 7:30 AM

Do you worry that harmful chemicals leach out of plastic containers into its contents? Are plastic containers toxic? Do you drink from plastic water bottles? Are you concerned about the safety of plastics?

Information circulating about the dangers of plastic containers has created fear and confusion.

Recently, I

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Patient Care: Why You, the Patient, Are the Most Important Part of the Health Care Team

(14) Comments | Posted December 28, 2010 | 8:18 AM

Do you feel you are the most important part of the medical (health care team)?

In a recent post on Healthin30, "When Doctors and Nurses Work Together" I wrote about the team-based approach for caring and treating patients, and it addressed the relationship between nurses, doctors, patients and...

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How Empathy Can Help Empower Patients

(4) Comments | Posted November 16, 2010 | 4:37 PM

It is with empathy that we can engage and empower our patients.

Do you feel it is important for your doctor, nurse and other health care professionals to be empathetic towards your needs? Do they understand you? Do they listen to you, engage you and help empower you in your...

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