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Barbara Hannah Grufferman

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Why Our Daughters Are Going in 'One Direction' (and Why It's Mother Approved)

Posted: 04/ 4/2012 5:34 pm

I don't live under a rock. But back in January when my 14-year-old daughter asked if I'd get tickets so she and a friend could see One Direction perform a one-night-only gig at Radio City Music Hall, I said, "Who?"

I don't know a single person on either side of the Atlantic-- and beyond- - who says "Who?" any longer. Move over, Justin Bieber.

That night, we went on the Radio City Music Hall and TicketMaster websites. Sold out. I checked a few of the online ticket resellers only to find that they were already selling at $350 plus for not-such-great seats. And One Direction wasn't even the headline band! It was Big Time Rush, who has been completely overshadowed and overtaken by the charm, talent and immense popularity of the five young men who make up One Direction.

After their sold-out NYC concert, they appeared on the Kids Choice Awards and the Today Show, and soon will be on the hit kids' series, iCarly and Saturday Night Live. In case you've heard of them but haven't actually heard them, here's the Today Show segment, on which they perform their most popular hit which puts teenaged girls into a frenzy:

One Direction has taken America by storm and has single-handedly (or better stated, five-handedly) resurrected the 'boy bands' phenomenon and kick-started the British invasion of 2012. Formed on Britain's "X Factor," One Direction's first album debuted at No. 1 on the Billboard 200 chart. "Up All Night" sold 176,000 copies and gave One Direction the distinction of being the first British group to enter the chart at this position.

Yes, they did what the Beatles, alas, did not.

Why?

They are adorable and actually have talent. Each member has a distinctive voice. My daughter (and millions of other girls) knows whether it's Niall, Harry, Louis, Liam or Zayn doing the singing at any given point in the song, and she knows the words by heart.

While I would never seriously compare them to the Beatles, it's hard not to put them in the same paragraph when I think about my own experience as a teen and how Paul, George, John and Ringo invaded our hearts and minds with songs about wanting to hold our hands. It truly was magical, and I, for one, am thrilled that our girls have the opportunity to experience something close to what we had with the Beatles. In this crazy, mixed-up angry world in which we are living, One Direction is a true breath of fresh air. And young girls (backed by allowance or advance loans from parents) showed the mighty strength of their purchasing power by staying up until midnight to push the album sales to the #1 spot. The girls of America have spoken.

Paul McCartney said in a recent interview,

There are so many bands who all get called 'the next Beatles'. Suddenly it puts an awful lot of pressure on them to be the next Beatles. Oasis were 'the next Beatles' once, if you remember. It's a pressure, because suddenly you've got to live up to all the things that we did, and it was a different time. So let's just call them 'the next terrific band.'

Call them what you will, but barring any major PR gaffes (a la Lindsay Lohan), I predict they'll be around for a while.

During spring break this year, my girls (14 and 18) and I took an eight-hour road trip to Virginia to visit family. In the past, I would squirm in my seat as I listened to some of the lyrics of the hit songs on the radio. Far too many were vulgar, highly sexualized and simply inappropriate. Too many were negative and filled with a sense of hopelessness. And so many were just plain awful.

On this trip, because my daughters insisted on playing the new One Direction album -- except for the few breaks we took and the times I insisted on listening to either classical or some classic rock just to shake things up a bit -- I had the opportunity to really listen to the words, and they are exactly what our girls need right now. They sing about trying harder at relationships, taking responsibility when things aren't working and trying to figure out how to make it better. They muse over why the focus of their love doesn't see what the rest of the world sees: how truly beautiful she is. They sing about love and hope and partnership, not about being a knight in shining armor who has come to rescue the damsel in distress. The songs are empowering because they are unabashedly romantic.

The secret to their success? One Direction songs are to pop music what the "Twilight" series is to books: teen love and yearning without the sex. Definitely mother approved.

I am a fan. I can now sing along to almost every song (just not in public, a "daughter rule"), can pretty much distinguish Niall from Harry, and will have fun watching iCarly and SNL right along with my daughters. And I'll smile knowing that I won't be the only mom tuning in.

* * *

Barbara Hannah Grufferman is President of Best of Everything Media, Inc., author of The Best of Everything After 50: The Experts' Guide to Style, Sex, Health, Money and More, and is at work on two new books, Fifty Rules, and The 50% Solution to a Better Life, both of which will be published in 2012. For more information visit www.bestofeverythingafter50.com.

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I don't live under a rock. But back in January when my 14-year-old daughter asked if I'd get tickets so she and a friend could see One Direction perform a one-night-only gig at Radio City Music Hall, ...
I don't live under a rock. But back in January when my 14-year-old daughter asked if I'd get tickets so she and a friend could see One Direction perform a one-night-only gig at Radio City Music Hall, ...
 
 
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08:02 PM on 04/05/2012
Twilight without sex? Since when?
And their songs may not be vulgar, but oh...our boys are FAR from clean cut. They are boys and boys shall be boys and that's why we love them. Besides their songs, their adorable and REAL personalities. They have fun with life and present themselves in this hilarious manner that's hard to resist. I've followed them since 2010, when they were on X Factor. Still not over them ;D

For those of you who haven't heard them, it's simply because they are from the UK and Ireland and were on the UK X Factor, they JUST came to America. Literally just. Even if you don't like their music, they really are lovely people.
02:09 PM on 04/05/2012
I love One Direction! They are so fun, and they're such a breath of fresh air - they actually have personality and let their true selves shine through in interviews (something other acts have failed at). They all seem so sweet, their music is cute, and they actually know how to dress! And yes, they do have talent - they had to perform live every week on X Factor UK in 2010, so you know that what you see (and hear) is what you get.
07:24 AM on 04/05/2012
I think we should wait a few years and see if they can single handedly transform the music world and take it to a higher level about 5 separate times before we compare them to the beatles.
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Barbara Hannah Grufferma
author, The Best of Everything After 50
06:55 PM on 04/05/2012
Dear JimReed . . . that's not at all what I think will happen here. Nor can we ever hold them up to the Beatles. On that I think we all agree. However, it's the lovely, innocent experience--similar to what my friends and I experienced back in the 60s--to which I referred. It's fun. Nothing more, nothing less. And compared to much of the music that's out there today, One Direction has charmed a lot of people.
Thanks for reading and commenting,
Barbara
06:48 AM on 04/05/2012
I still have never heard them play. I never heard of them until I read this.
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DandaPanda
I am not a republican
08:19 AM on 04/05/2012
Ditto and my very hip musically savvy 15 year old daughter has never ever mentioned them.
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michelesda
My micro-bio is empty.
06:47 AM on 04/05/2012
"One Direction?" What does that even mean? Kind of shows what pop music has sunk to these days, does it not? Five guys who don't seem to have any instrumental chops or original material, whose essential virtues seem constituted in an ability to show up for a gig clean and straight, on time and not looking and sounding like they were just furloughed in fresh from an exercise yard, sing relatively on key with no autotune, inspire pubescent girls to scream at least a little bit and push their way to the top of the charts with a cookie-cutter number that I was already tired of after the first verse, and they're the next Beatles? Why, because they did all that plus coming here all the way from England? Okay, I guess in times like these we all need a little fantasy (actually, quite a lot of fantasy) from time to time, but it's starting to get kind of embarrassing.
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01:41 AM on 04/05/2012
The Beatles played instruments. So, are those playing the instruments here considered part of "One Direction"?
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lifeofthemind
10:24 PM on 04/19/2012
Everybody who calls a boy band "the next beatles" is clearly forgetting anything they did after 1965.
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Carole Mallory
journalist,movie critic
12:10 AM on 04/05/2012
always good to read you, Barbara
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ecotopian
I am nerd, hear me geek
10:04 PM on 04/04/2012
Every generation has its version of the Beatles. To quote Paul Simon: "every generation throws a hero up the pop charts" Trust me, he'd know. My generation had The Police and Duran Duran.
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lendmeanear
04:07 AM on 04/05/2012
Madonna and Michael Jackson too.
08:47 PM on 04/04/2012
As an unrepentant child of the Sixties (I was in 10th grade when the Beatles appeared on Sullivan) it is so satisfying to see that 48 years later that "the next Beatles" never happened. It's equally satisfying to speculate that there never will be "the next Beatles". The madness that they caused among teens because they were cute and the songs were catchy was followed very quickly by a broad realization that their talents were profound. Don't hold your breath, The Beatles were unique.
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BillZBubb
Cogito ergo sum. Cogito.
08:23 PM on 04/04/2012
These boy bands have a short shelf life. Remember the Jonas brothers anyone? And they could at least play their instruments.
06:45 PM on 04/04/2012
Barbara, great to hear the background on this group. My twenty-something cousin (girl) & my son (21) introduced me to this group this week, with the caution from both that is a "bit cheesy" but fun music. And I agreed after watching the You're Beautiful video! Such a great relief from the hip hop and rap, I often hear pounding from my son's car! So its not just the tweens that are discovering this group. I just hope they don't blow it with all the attention they're getting!
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Barbara Hannah Grufferma
author, The Best of Everything After 50
08:46 PM on 04/04/2012
Yes, Claudia49, let's hope they don't go down that "Lindsay Lohan" path. I have a feeling they won't!
Thanks for reading and commenting,
Barbara
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06:19 PM on 04/04/2012
Funny, I would like to hear them talking about going to college and how women don't need men to be fulfilled. Love is great when it is shared but loving oneself is the best. Are they singing about that?:)
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BillZBubb
Cogito ergo sum. Cogito.
08:22 PM on 04/04/2012
A boy band singing about that? Come on. They are going to sing about what brings in the teen girls money.
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Barbara Hannah Grufferma
author, The Best of Everything After 50
08:44 PM on 04/04/2012
Dear Madge, even the Beatles didn't sing about going to college! And yes, they do sing about loving oneself, actually. That's why they are "mother approved"!
Thanks for reading and commenting,
Barbara
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Tena
06:12 PM on 04/04/2012
Please do not compare them to the Beatles.

ever again.
10:57 AM on 04/05/2012
My exact thoughts... I couldnt even stand when an above poster compared the Beatles to Madonna and Duran Duran, LOL!
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Barbara Hannah Grufferma
author, The Best of Everything After 50
03:54 PM on 04/05/2012
But I didn't! I even said "I would never compare them to the Beatles"!! I would never!! It's the experience I was referring to.
Thanks, both, for reading and commenting,
Barbara