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Barbara Morris
Barbara Morris is instrumental in the development, delivery and marketing of the Laser Image breadth of mobile business application solutions. As president, Morris leads her IT Staff using open source and a Linux strategy; she has been involved in the Linux movement since 1995. To stay connected with the staff of almost 50, Morris attends Monday morning staff meetings in person (old school) to personally interact with the team. Laser Image is a $7 million lead management, software development, and variable printing company headquartered in Dallas.

Entries by Barbara Morris

Five Essential Questions to Ask Your Mobile App Developer

(0) Comments | Posted November 6, 2013 | 12:59 PM

Mobile internet usage has increased dramatically over the past few years. In only half a decade, the total usage now equals the total amount of desktop Internet usage and statistics predict mobile usage will soon surpass Internet usage. This means, if you're not creating a mobile application you are going...

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Back to the Basics: Why Direct Mail Is Not Dead

(0) Comments | Posted July 26, 2013 | 1:23 PM

Consider the evolution of sales: we began with cavemen trading pelts for plants, worked up to the door-to-door salesmen, and finally started telemarketing. Technology evolved to create direct mail systems, and then the Internet came along, overturning the marketing landscape with social media and email.

Social media and web...

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The Art of Leaning Into Your "Aha" Moment

(0) Comments | Posted July 16, 2013 | 1:34 PM

A lot of great ideas start as scrawled notes on bar napkins. And a lot of those same great ideas are tossed away and never become what they could. People are scared to take risks, they don't have enough money to turn their idea into a reality, or they're too...

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