Grateful Dead lead singer Jerry Garcia and the rest of his bandmates wouldn't normally be classified as entrepreneurs. In fact, they didn't much care about the fiscal aspect of running a band, so long as they could keep playing music and making their fans happy. However, their intuitive approach to the business world turned out to be one of their greatest advantages, as they tossed out received wisdom and reinvented what it meant to run an organization. Without intending to, the band ended up pioneering ideas and practices that have subsequently been embraced by corporate America.
My new book, "Everything I Know About Business I Learned From the Grateful Dead," examines the iconic band's contribution to our nation's idea of monetary success.