Grateful Dead lead singer Jerry Garcia and the rest of his bandmates wouldn't normally be classified as entrepreneurs. In fact, they didn't much care about the fiscal aspect of running a band, so long as they could keep playing music and making their fans happy. However, their intuitive approach to the business world turned out to be one of their greatest advantages, as they tossed out received wisdom and reinvented what it meant to run an organization. Without intending to, the band ended up pioneering ideas and practices that have subsequently been embraced by corporate America.
My new book, "Everything I Know About Business I Learned From the Grateful Dead," examines the iconic band's contribution to our nation's idea of monetary success.
The dead were giants and still are today as they pushed everyone to focus on the ship moving forward collectively, something that scares the heck out of folks that are still in denial that folks at the higher levels of prestige ignore you because they've lost their sense of where they came from. The real irony of the dead was that they and their fans are more alive than most people. Sorry about the philosophy lesson, but sometimes it's the only path to understanding.
why would a deadhead be interested in exploiting the culture for economy, and why would a non-deadhead care?
it's like the 80s resurfacing..... Woodstock to Microsoft.
-HDT
"How does it become a man to behave toward this American government today? I answer that he cannot without disgrace be associated with it."
-Henry David Thoreau, "On the Duty of Civil Disobedience," 1849