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Barry Sands
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Barry Sands is VP/Managing Partner at ZenithOptimedia, where he leads strategic broadcast and digital media planning for General Mills divisions. He received the 2012 ZenithOptimedia ROI Excellence Award – Best Use of Digital.

Barry has spent over 10 years building brands in CPG marketing. During this time, he worked at both Unilever and Kraft, marketing iconic brands that include Bertolli, Knorr, I Can’t Believe It’s Not Butter, LifeSavers and Oreo. Most recently, he led a $500MM portfolio of Refrigerated Spreads.

Barry has been recognized for his breakthrough work in digital creative/media, social media and traditional communications, earning three Unilever global marketing communication awards, as well as the Word of Mouth Marketing Association WOMMY Award. Innovations he has led have been highlighted in Adweek, Brandweek, ClickZ, The Wall Street Journal, and New York Times. Barry was also selected as a founding member of Unilever’s Digital Innovation Board of Directors.

Prior to earning his MBA in Marketing and Finance at NYU Stern School of Business, Barry worked in advertising sales for a division of Dun & Bradstreet.

Barry lives in New Jersey with his wife and daughter.

Entries by Barry Sands

Kick-Start Planning for Programmatic Buying

(0) Comments | Posted September 25, 2013 | 10:29 AM

Age and Sex. For decades, these two criteria have been the core of Media Planning. A target-based approach to communications. "W25-64? M18-34? We have the right media plan for you." All good.

Until now.

The industry is shifting rapidly as audience buying strategies have emerged and grown. We now...

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Seven Tried and True Ways to Build Compelling Brand Stories

(2) Comments | Posted October 9, 2012 | 6:25 PM

"Tell me a story!" It's the request of children at bedtime that parents loyally indulge; yet it's also an implied request from consumers and clients that we often miss. Not telling a compelling story has the potential to weaken those relationships that are so valuable to us.

During Advertising Week...

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