Barry Schwartz is a professor of psychology at Swarthmore College, in Pennsylvania. Schwartz has written The Costs of Living: How Market Freedom Erodes the Best Things in Life and The Paradox of Choice: Why More Is Less, among other books. Schwartz has also written for sources as diverse as The New York Times, The New York Times Magazine, the Chronicle of Higher Education, Parade Magazine, USA Today, Advertising Age, Slate, Scientific American, The American Prospect, Psychology Today, The New Republic, Newsday, the AARP Bulletin, the Harvard Business Review, and the Guardian. He has appeared on dozens of radio shows, including NPR’s Morning Edition, and Talk of the Nation, and has been interviewed on Anderson Cooper 360 (CNN), the Lehrer News Hour (PBS), and CBS Sunday Morning. He is currently working on a book, on “practical wisdom,” with colleague Ken Sharpe.

Blog Entries by Barry Schwartz

The Emperor's New FMRI

Posted October 28, 2009 | 01:29 PM (EST)


Suppose you are asked to sit in judgment in a manslaughter case in which one man killed another in a bar fight. The facts are not in dispute. The issue is the responsibility of the perpetrator. The defense calls an expert witness, a brain scientist, who reports that the defendant...

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Partial Justice

Posted July 23, 2009 | 05:34 PM (EST)


This post was written in collaboration with Kenneth Sharpe

Partial (adjective)
1. Biased or prejudiced in favor of a person, group, side, etc., over another
2. Not total or general; incomplete

The sound and fury about empathy and justice in the Sotomayor hearings are allowing both...

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Name That Tune

1 Comments | Posted July 22, 2009 | 01:41 PM (EST)


Here's a game you can play the next time you're stuck waiting for your order at a restaurant. One member of your party taps out a popular tune on the table top, and the others have to try to "name that tune." Two things are striking about this game....

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Another Reason to Get to the Bottom of Waterboarding

Posted April 29, 2009 | 02:53 PM (EST)


Ray Anderson founded and runs a very successful carpet tile company called Interface. Several years ago, after reading Paul Hawken's book, The Ecology of Commerce, Anderson had a revelation. Though Interface could expect growth and profitability as far as the eye could see, its production process left a huge ecological...
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Greed Is Good. No, Greed Is Bad. No, Greed Is Irrelevant

Posted April 23, 2009 | 03:54 PM (EST)


"Greed is good!" Michael Douglas, playing Gordon Gecko, intones in the movie Wall Street, as he tries to get shareholders to vote him control of a company that he intends to tear to shreds and sell for parts. Though director Oliver Stone painted Gecko as evil incarnate, back in the...

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Why We Need a Council of Psychological Advisors

Posted March 30, 2009 | 06:05 PM (EST)


After President Obama figures out how to bring the economy out of recession, stabilize financial institutions, end two wars, and get every citizen health insurance, there is something important that he should turn his attention to. The U.S. needs a Council of Psychological Advisors that parallels the Council of Economic...

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Why Selective Colleges--and Outstanding Students--Should Become Less Selective

Posted March 24, 2009 | 04:50 PM (EST)


A new college admissions season is upon us, culminating a lengthy period of intense anxiety for high school seniors and their parents. Teenagers who have tortured themselves building up stunning credentials approach their mailboxes each day with a sense of dread. Everything seems to hang on the contents of those...

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Why (Almost) All Bonuses Are A Bad Idea

Posted March 20, 2009 | 10:32 AM (EST)


In December, at a press conference, then President-Elect Obama observed, in commenting on the financial crisis, that people need to ask themselves not only "is it profitable," but also "is it right." But what does "right" mean, and why should we expect or demand that the lords of finance ask...

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In Defense of "Inefficiency"

Posted March 16, 2009 | 10:28 AM (EST)


When automobile manufacturers struggle to squeeze as many miles per gallon as possible out of their car designs, any feature of the design that impedes the forward motion of the vehicle -- friction, or coefficient of drag -- is the enemy. The aim is to design a vehicle that uses...

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What Work Is and What It Can Be

Posted March 9, 2009 | 11:22 AM (EST)


I had a student many years ago who, after flirting with medical school, ended up in the world of finance, as an options trader. He was extremely successful, and became wealthy. He and I maintained contact after he graduated, and his name came up one night when my wife and...

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