Belinda Parmar
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Belinda is the founder of Lady Geek and Lady Geek TV which has been shortlisted for the Best Breakthrough Agency by the Guardian MAA Awards.

Lady Geek makes technology more accessible and appealing to women and young girls. Lady Geek TV’s vision is to be the female Top Gear of Technology.

Belinda set up Lady Geek because she was frustrated (and bored) by the way technology companies design and market products. Despite the fact that women account for 4 out of every 10 technology purchases, technology and gaming companies continue to patronise professional women by 'pinking up' and 'dumbing down' their products and marketing.

Belinda has spent her career in marketing and advertising. She has worked in some of the world’s most influential advertising agencies such as Saatchi & Saatchi & Ogilvy. She has been advising and partnering with technology clients for over 14 years.

Belinda is also professor at Syracuse University, winner of APG and D&AD awards. She has recently been shortlisted for a First Woman award. She is voted one of Computer Weekly Top Female Technology Entrepreneurs and was shortlisted for the RED Internet Entrepreneur award. She regularly appears on BBC, Radio 4 Woman’s Hour, Channel 4 as a pundit on how women use technology in the real world.

Belinda has founded ‘Daughter Geek’ which is a lobbying campaign to help inspire the next generation of young girls to consider a career in IT. Only 17% of the UK tech workforce is female. She has also started Lady Geek Recruitment to balance the ratio women within technology.

Belinda is a regular contributor for WIRED, The Times, Company Magazine and handbag.com.

Blog Entries by Belinda Parmar

Kobo Vox Review: A Brick Short of the Bridge Between Tablets and eReaders

(0) Comments | Posted May 21, 2012 | 7:32 AM

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The Vox eReader is an attempt by kobo to bridge the gap between e-readers and tablets, but there are a few bricks missing in this bridge...

There is little doubt that the Kobo was designed and marketed with women in mind -- and with...

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Why a Woman's Femininity is Her Strength

(6) Comments | Posted May 17, 2012 | 7:00 PM

I've written about the lack of women working in technology, and the problems the imbalance can cause for those women that do make up the 17% of the industry. But it can sometimes feel like we don't hear enough about the success stories, the Remarkable Women leading the way and...

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Strength in Depth

(1) Comments | Posted April 10, 2012 | 6:07 PM

As featured in Think Quaterly by Google.

It's not just cinema that has been revolutionized by 3D technology. From advertising to retail to design, the third dimension is changing the way we interact with the world forever.

When James Cameron's blue-peopled behemoth, Avatar, broke box office records back...

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Men Not Allowed: The First Ever Female Social Network

(2) Comments | Posted January 26, 2012 | 8:25 AM

Luluvise, the new social network built exclusively for women, is trying to pull-off a difficult trick: How does a network reach critical mass while excluding half of the world's population? Is there any role for a social network whose major selling-point is who it will not let in?

...
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Should Women Act Like Men to Get On?

(2) Comments | Posted December 6, 2011 | 4:08 AM

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Picture this -- a man is speaking to a woman about a business proposal. She is nodding along, letting him know she is listening, but he assumes her nodding signals agreement. When they discuss the proposal at a meeting later on, and she...

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Why Don't Girls Want Careers in Technology?

(169) Comments | Posted November 30, 2011 | 2:02 PM

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This week I was lucky enough collect an award at Red Magazine's Hot Women Awards 2011, which celebrates successful women in industry. What made the experience all the more rewarding was being able to spend some time with a group of...
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Lady Geek Christmas Wishlist 2011

(1) Comments | Posted November 25, 2011 | 6:00 PM

Each year tech companies will try and tell you what gadgets to get for Christmas by blabbing on about RIM, RAM and terrabytes. Yawn. And don't even get us started on the pink and sparkly gifts of season's past. But fear not - hopefully no returns will be necessary if...

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Five Things Every Woman Entrepreneur Should Know

(5) Comments | Posted November 8, 2011 | 3:15 PM

I talked to some of the best women entrepreneurs including Camille Johnson of Pink Ribbon Lingerie and Isobel Beauchamp of DegreeArt, about their experience of starting a business. Here's what they told me:

There may never be a right time

You may be...

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Five Things Companies Need to Do to Speak to Women

(2) Comments | Posted October 31, 2011 | 10:28 AM

1)    Don't pink it and shrink it: The cardinal sin of marketing towards women is to "pink it and shrink it." The woefully misguided approach goes something like this. Take a perfectly decent product, give it a marshmallow Barbie paint job and miniaturize it so it fits perfectly into tiny...
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Can a Game Console Make Mums Feel Less Guilty?

(4) Comments | Posted October 25, 2011 | 5:23 PM

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I hate the feeling I get when my kids watch TV. When I see them slumped there, zombied out in front of the screen it's so hard not to feel guilty. I should be doing more to get them out of the house. Pump...

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Get a Grip... on Your Phone

(1) Comments | Posted October 13, 2011 | 3:28 PM

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Technology is a weird thing. Before you had it, you never knew you needed it. Once you've got it you can't live without it.

This week at Lady Geek HQ, we ran a competition in which people had to tell us the strangest place...

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It's Time to Get Smart About Internet Security

(2) Comments | Posted October 10, 2011 | 12:35 PM

It was 8 a.m. and I was very cross with myself. Upon reaching into my bag to send an email, I had just realized that I had lost my smartphone.

Thankfully at the cafe where I last remembered using it, I found the lady who had served me had,...

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Women Rule Social Media

(10) Comments | Posted October 6, 2011 | 12:40 PM

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It's my first tweet. I should make it count. Create an impact. But about what? My mind conveniently empties itself of every insight it's ever had. But in any case, is anyone really going to be interested in what I have to say? Finally...
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Talking Gender Differences With Simon Baron-Cohen

(17) Comments | Posted August 30, 2011 | 4:24 AM

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Would girls really opt for pink (a color considered highly masculine up to the 19th century) and boys veer towards the Lego aisle if the world didn't continually tell them they were hard-wired to do so? The nurture/nature debate is as old...

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The Technological Gender Divide

(15) Comments | Posted August 11, 2011 | 10:48 AM

Women play the games and use the gadgets to transform their lives, so why is the technology industry still marketing to them as if they slept with fuchsia-clad, faux-diamond-studded Barbie dolls tucked under their arms?

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Women are smart, economically powerful and increasingly active...

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