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Ben Pickering
Ben is a recognized leader in digital and social media marketing. He was named to the 2013 list of Top 40 Digital Strategists by the Online Marketing Institute. He has been a featured contributor to publications such as Social Media Examiner and Mashable, and is frequently asked to speak at conferences such as the Public Relations Society of America Digital Impact Conference and AllFacebook Marketing Conference.

Ben has been involved with online media since 1999, most recently as CEO at Strutta, a leading social marketing and promotions platform. Prior to Strutta he held senior business development and strategy roles at Yahoo! and eBay. Ben holds a bachelor's degree in Economics and an M.B.A., both from Stanford University.

You can follow Ben on Twitter @bpicks.

Entries by Ben Pickering

Reducing the Risk of Startup Failure

(5) Comments | Posted September 20, 2015 | 10:47 AM

Some say failure is the mother of success, and we are all familiar with the stories of entrepreneurs who achieved great success after multiple failures. But nobody launches a new business or product with the goal of failing; yet the vast majority of them do. In fact, the widely accepted...

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How to Ace a Media Interview

(0) Comments | Posted July 16, 2015 | 4:18 PM

You (or your PR person) worked really hard and just landed you an interview with a major media outlet. This may feel like a make or break moment for your company. At a minimum, it is a chance to get some significant exposure. Are you panicking?

I remember the first...

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NBA's Harrison Barnes Shines on Court and Social Media

(0) Comments | Posted February 13, 2015 | 2:01 PM

A while back I wrote a blog post about athletes and social media. Ever since then I have been keeping an eye on athletes that seem to be using social media to maximum effect. One such example is Harrison Barnes (@hbarnes) of the Golden State Warriors.

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10 Types of Twitter Users

(2) Comments | Posted November 3, 2013 | 6:26 PM

As the micro-blogging site/real-time news service/social media echo chamber prepares for its long-awaited IPO, it seems a fitting time to look at the composition of the more than 200 million users of the service. According to the "how long on Twitter" tool from Twopcharts, I've been using Twitter...

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In Business, Bigger Isn't Always Better

(0) Comments | Posted October 16, 2013 | 1:30 PM

Small businesses long predate the advent of large corporations (think blacksmith in medieval Europe). But by the mid-20th century the idea of joining a large company where you could work your entire career and retire with a nice pension became the goal for many.

However, a confluence of factors...

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Athletes and Social Media: Untapped Goldmine or PR Landmine?

(1) Comments | Posted April 15, 2013 | 1:42 PM

Future NBA Hall of Famer Kobe Bryant recently suffered a torn Achilles and shortly afterward shared his frustration with millions of fans on his Facebook page. In less than 48 hours Kobe's post received more than 400,000 Likes. Many in the media used the term "rant" to describe...

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Social Media Predictions for 2013: The Good, The Bad and The Ugly

(5) Comments | Posted December 16, 2012 | 6:05 PM

It's the time of year when many people offer their predictions for the New Year. As the CEO of Strutta, a social marketing platform, I have had numerous conversations recently with clients and partners about what to expect in the coming year. As I've been gazing in to...

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Reports of the Death of Facebook Tabs Greatly Exaggerated

(4) Comments | Posted July 20, 2012 | 5:46 PM

Recently Hootsuite CEO Ryan Holmes published an article asserting that the introduction of Facebook Timeline marked the end of the useful life of tabs on Facebook Pages, and with it the demise of a rather large industry that has developed around the creation of tabs and...

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