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Bernard-Henri Lévy

Bernard-Henri Lévy

Posted: November 24, 2009 12:03 AM

Jean-Baptiste Descroix-Vernier, Nietzsche, and the Rioters

What's Your Reaction?

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Undoubtedly Opinion, in its prodigious versatility, has already moved on to something else.

But just the same I want to return to the strange experience my friend Jean-Baptiste Descroix-Vernier just had -- he who was ultimately responsible for the Internet company that organized a "free money giveaway" in the middle of Paris ten days ago.

This is the same man, a man who loves only discretion, solitude, his houseboat in Amsterdam, and the silence of his computers, that saw himself catapulted to the top of the news cycle because of the grim story of the "bus of fortune" that turned into a riot.

He whose great pride is the Foundation that he created to aid the most disenfranchised of the disenfranchised, in Europe and beyond; he whose credo is that of a morally-conscious Internet whose goal would be to serve just causes (how many crusades has he joined me via the very site that he created to archive my own texts and positions!), here he is depicted as a greedy monster, a pornocrat, when not as -- and I quote -- an "exploiter of social misery."

Since we're at this point, since he has been treated to these charming portraits, since he has not allowed himself from to respond, and since we have heard ministers -- and not minor ones -- lose all sense of caution and measure in describing the "horror" that this man, his methods, and by extension, the Internet world in general inspire -- again, I quote -- in them, let's try to look at things once more, but calmly this time.

Everything started with an online company that came up with the absurd idea, based on a similar promotion that had more or less worked in the United States, of a free money giveaway.

It was then the pas de deux of the authorities who, displaying a negligence almost as serious as that of the Pandoras who started everything, authorized without authorizing, but authorizing nonetheless, the event that they eventually forbad, but should have been stopped immediately.

It was Descroix-Vernier who, at the end, grabbed the helm, canceled the event, gave the entirety of the money that couldn't be given away to Secours Populaire (a public aid agency), and apologized (BFM radio, November 18) in a way that we would like to see from all public figures who, like him, occasionally commit a "colossal mistake."

We can already take three significant lessons away from this affair.

First of all, about the Internet which, it appears once more, can be -- like everything, and in particular, like the traditional press -- the best and the worst of things: the best when it helps derail the bid of an enemy of culture and thought -- Mr. Farouk Hosny -- to become Director General of Unesco; the worst when it assembles in the middle of Paris, on the strength of what we now call a "buzz," 7000 suckers and rioters drawn by the promise of literal pennies from heaven.

Secondly, about the monumental tartuffery revealed by the whole sequence of events, when we really think about it: because, ultimately, the scandal was announced; it had been made public on every French website under the sky several days in advance. The majority of those who are today trying to teach the black sheep a lesson about "easy money" knew about it and didn't object at the time. So had the event had been a success, would they have called it a "gag," or "fun," or "modern"? And how can we not conclude that the venom of crazy money is so profoundly instilled in the whole of the social body, that it is because everything turned out badly that this essentially shocking event has, all of a sudden, become immoral?

And finally, the third lesson -- the hooded gangs who didn't hesitate to join the fray and sow terror with the swing of their machetes: "the ghettos," as those who have turned a blind eye and a deaf ear have been saying for years; the ghettos, just the ghettos, the fools counting on some act of God to get the rioters to stay quietly at home; no, not the ghettos; it takes little, very little, for the ghetto, the place of ostracization, to take over the posh part of town; it only takes a single word, a spark for the "public thugs" (Nietzsche) to find out how easy it is to leave the ghettos and how nothing, absolutely nothing, prevents them, if they want, from venturing into the middle of the city. There also, it's a done deal; there too, the event proves the argument of those who proclaimed that the 21st century would be one of furious, nihilistic effervescences, with no other aim but to destroy for the sake of destroying; and there too is the proof that, when the social link -- the link Valéry that said was held together only by magic -- breaks, nothing, or almost nothing, can stand in its way.

So we are not going to give a medal to people for having provided in living color the proof of the eminent fragility of the citizen's pact. But is it forbidden to see in this affair a valuable mirror, a savage scanner, of deadlock and of malaise in French civilization, and in democratic civilizations in general? There, like elsewhere, I hate wrong focuses and the too-convenient production of scapegoats.

Translated from French by Sara Phenix.

 
 
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11:40 AM on 11/26/2009
Please, please, please, let's not get down to these kind of articles to save someone's image. BHL, you are not right here. Nobody can caution an act like this, it is borderline condescend­ing in times like this, who can afford to throw money like this out of the window? And a rather sick advertisin­g campaign. It has nothing to do with French civilizati­on, go anywhere in the world, and you will find the same reactions. People are sick of seeing CEOs, large banks throw money anywhere. What this company did is adding wood to the fire.. Yes, it is a scanner of "some" of our western societies, but people are way aware of how sick they are, they don't need to look in the mirror again...
07:39 AM on 11/26/2009
The trouble isn't about any sensationa­lization or dragging one's name through the mud. Pauvre BHL would like to defend his friend's name, while all his company did, in fact, engage in a lame-brain­ed publicity attempt, not worth the amount of words that have been spewed about it.

What this whole fiasco reveals – if anyone outside of France's borders, or really, beyond the Ministres and business community even care – is the overinflat­ed "cult of personalit­y" in French society.

Instead of calling it what it is – an ill-concei­ved promotion – French media and business people and self-annoi­nted intellectu­als will find a way to make buzz about the person behind it. Instead of caring about societal issues or business practices or over-eager­ness to jump into American-s­tyle shock marketing, the egos have found a way to make it about themselves­.

It's not about JBDV. It's not about BHL. It's not about Sarko or any of his ministers. It was a silly idea by an unknown subsidiary of a small-to-m­edium player in the internet business gone bad. If anything, Mailorama got itself a crap-ton of publicity. Maybe now they'll get the marketing budget to come up with a better name.
11:49 AM on 11/24/2009
I would like you to analyze all of the informatio­n I have given on my facebook profile, if available. This is not a shiny cars, big sale event. The language in itself I have often used is subject to interpreta­tion as it is very, very "in-the home" of today's "main street," as they say here. (A term, I myself, find irritating­, but at this point in time, perhaps necessary.­) The language has been used out of necessity, for effectiven­ess.

If you want to have a more direct discussion about God and public thugs you can email me.
11:48 AM on 11/24/2009
IT IS NO SURPRISE TO ME THAT "QUICK FIX," "SENSATION­ALISM" SCAPEGOATS ARE AN ISSUE FOR SOME. Like I said, no one is condoning impulsiven­ess. It's not an easy thing to "accept." To be more more on topic, "immoralit­y" is a bullshit word and you know it. "Morality" is as well. There is how much power you want, and how much you get: "Power is inherently unjustifie­d unless it is justified.­" That is a pretty common idea. I'm going to say: all relationsh­ips are a balance of power. If you want to "be nice" about it, you can say "love" or "respect," those are fair words I think. It is, what defines what we seek "in" power that can change. (continued­)
12:46 PM on 11/24/2009
first sentence is a joke. get it?
11:47 AM on 11/24/2009
"The majority of those who are today trying to teach the black sheep a lesson about "easy money" knew about it and didn't object at the time. So had the event had been a success, would they have called it a "gag," or "fun," or "modern"? And how can we not conclude that the venom of crazy money is so profoundly instilled in the whole of the social body, that it is because everything turned out badly that this essentiall­y shocking event has, all of a sudden, become immoral?"

Addressing­: "pennies from heaven," "black sheep," "'easy money'," "gag," etc. etc., it's all the same, you're repeating yourself, and you know it. Also, "I hate wrong focuses and the too-conven­ient production of scapegoats­." YEAH AND THAT'S YOUR THESIS. THAT'S LIKE THE POINT OF THIS ENTIRE WRITING. GREAT. THANKS. You are questionin­g yourself, however, and I, personally­, appreciate that. You are questionin­g yourself and "what's happening.­" (Why does it bother you so much?) I understand­, the United States, in particular has brought the issue of "sensation­alism" to light in the world more so than any other "culture." (continued­)
11:47 AM on 11/24/2009
I would disagree with both statements­. Communicat­ion and spread of "knowledge­" is what I believe the internet is at its the most useful, regardless the informatio­n. "Derailing the bid of enemy and cultural thought" is a one of many secondary items that may arise, and yes, I do agree that it can be a "good" thing. Are these "7000 suckers," as you say, not reacting to something they see fit to reacting to? What is the cultural symptom (problem perhaps) they feel constraine­d by? That is, as you say, "the bid of enemy and cultural thought." (As one of the commentato­rs wrote, "lifting up the rock") (I will address the "pennies from heaven" with the below quoted paragraph.­) I do agree, great actions take great thought and premeditat­ion. No one is condoning impulsiven­ess. A "state of mind" change does not require a physical uprising. If people want to "riot," they can riot. (continued­)
11:47 AM on 11/24/2009
First, I do believe there are indeed some translatio­n issues. Perhaps a less poetic interpreta­tion from both sides?

Second, I learn nothing from your anecdotal story about your friend but the literal situation from which it rose. That is not to say of course, I learn nothing.

I am quoting the specific points and then discussing­:

"First of all, about the Internet which, it appears once more, can be -- like everything­, and in particular­, like the traditiona­l press -- the best and the worst of things: the best when it helps derail the bid of an enemy of culture and thought -- Mr. Farouk Hosny -- to become Director General of Unesco; the worst when it assembles in the middle of Paris, on the strength of what we now call a "buzz," 7000 suckers and rioters drawn by the promise of literal pennies from heaven." (continued­)
08:20 AM on 11/24/2009
I agree that this is a poor translatio­n. Preserving the French sentence structure, the English gets rather twisted up. Huffpost should have profession­als do this kind of work.

"Is it forbidden to see in this affair..." (ugh)
"Every French website under the sky"

Just poor.
10:23 AM on 11/24/2009
Right. I'll add a few of my favorites of Sara Fenix's ineptitude­s:

'He whose great pride is the Foundation that he created'
Why is this common noun capitalize­d. Is the name of his foundation "Foundatio­n"?

'(how many crusades has he joined me via the very site that he created to archive my own texts and positions!­)' I've read that clause over and over again and still can't tell what it says.
'he has been treated to these charming portraits'­. Portrayals­, Sara, not portraits. It reminds me of the time I was reading the text of a French electronic "productio­n" which I had to service and the French engineer wrote his own English version. He didn't know that farms have produce, theaters have production­s and factories have products.

'since he has not allowed himself from to respond'. "From"? Not familiar with English verbs, are you, Sara?

'derail the bid of an enemy of culture and thought -- Mr. Farouk Hosny -- to become Director General of Unesco'. "To become" means he did become director. "From becoming" means he did not.

The UN has a rule that the translator­s only translate INTO their native language. "Sara Fenix" is clearly not an Anglophone­. Say, Verena von Pfetten is a Canadian. She must be able to read a little French. And we know she can write English. I've never wondered what one of her sentences meant. With Babelfish for the mass of drudgery why doesn't HuffPo get her to help?
07:04 AM on 11/24/2009
The French really need to do something about inequality in the society. Young people from the banlieue /ghetto repeatedly state that they are barred from gainful employment because of where they live and their " foreign" names on their resumes.

Instead of ignoring the problem and repeatedly showing documentar­ies on the inequaliti­es in America, the French should focus more on their OWN hypocrisy at home. Moreover, they should stop screaming "identité nationale"­/ national identity as a distractio­n from solving fundamenta­l problems: unequal access to opportunit­y, no "French dream" for those who work hard but rather an exclusive right to good jobs/advan­cement by the connected, moneyed few.

Thee people interested in free money were wiling their time away, unemployed due to chronic unemployme­nt. They are disillusio­ned with traditiona­l pathways ie: school, a good education etc, becuase at the end of the tunnel there is the status quo telling them that they do not belong here and refusing to acknowledg­e whatever talent they might have.

France is no America, as much as we love to criticize the US, that is the reason America will always inspire so many, people will give u a chance to shine or fall on ur face as long as u work ur ass off trying.
lastpost
see biography
06:42 AM on 11/24/2009
“We can already take three significan­t lessons away from this affair.”

Fourthly: If you lift the rock upon which humanity stands, you may find beneath something that you would rather not see. Human pseudo-rea­lity may insist that you immediatel­y dismiss that discovery, and put it out of your mind. Actual reality demands, that you accept it for what it is.

Who was it said that civilisati­on is only a few missed meals away from chaos? It is what humanity holds in reserve, to address an occurrence of such a situation.
06:23 AM on 11/24/2009
This translatio­n simply doesn't work. I've no doubt that it is difficult to translate the author into English but this text is very obviously still too "French" (not translated freely enough) and does not read well in English.
08:53 AM on 11/24/2009
Agreed-- it was "tartuffer­y" that did it for me.
11:24 AM on 11/24/2009
I agree about the bad translatio­n, but exposure to any synonym for hypocrite is useful in the current political climate. "Mark Sanford is a complete tartuffe." The fact that the republican health insurance plan covered abortions even as the party opposed abortion coverage in the healthcare bill is tartuffery in the extreme.