THE BLOG
03/29/2010 05:12 am ET | Updated May 25, 2011

Forever 21 opens huge store, goes after grown-ups

Chances are that if you're over 30 and shopping at Forever 21, you're looking for tops you can wear to your craziest friend's South Beach bachelorette, then dispose of at Miami International -- so that no one in the real world ever knows you owned them.

But the country's foremost purveyor of ripped-from-the-tabloids trends wants older, more sophisticated customers, according to WWD. How do they plan to get them? Bigger stores.

To read more go to WalletPop.com