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Bethany McHugh

Entries by Bethany McHugh

Dear HBO: An Open Letter

(20) Comments | Posted June 19, 2012 | 2:24 PM

Hello, friend.

As you know, I watch a lot of your shows. I mean, a lot. Veep, Girls, True Blood, Real Time with Bill Maher, The Ricky Gervais Show... I'm super excited about The Newsroom next week, too. I didn't watch Game of Thrones until recently because, well, we're...

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Nielsen in the New Age

(1) Comments | Posted May 22, 2012 | 12:53 PM

There is no mass audience anymore. As soon as we stop placing importance on this, the better chance networks have at surviving in the post-internet age. It's certainly plausible to break down an audience into different sized demographics and target a show towards it, but we no longer live in...

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Television Versus the Computer

(6) Comments | Posted April 18, 2012 | 11:59 AM

Accessing television shows has never been easier, but this blessing has a lot of consequences. Now that TV-watchers are no longer confined to viewings during prime-time hours with the onslaught of DVR and VoD -- not to mention the hundreds of other new media outlets -- the question isn't when...

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The Exit Strategy

(3) Comments | Posted April 5, 2012 | 5:38 PM

Networks need an exit strategy. And right now, NBC just doesn't have one.
It's been a play practiced to precision at NBC. As shows ends, new ones-for NBC, hit ones-need to take its place. The network has always been the face of television: Its history alone speaks for itself....

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