Betsy Saul is the co-founder of Petfinder.com, one of the busiest Web sites on the Internet. With a vision to change the way the public views shelter pets, Betsy and her husband, Jared, harnessed the infant technology of the Internet in 1996 and molded it into one of the most successful e-businesses to date. Petfinder.com, which Betsy describes as a Social Profit company, is on a mission to see that no pet is euthanized for lack of a home. In this corner of the Web, currency is “lives saved” and profitability is measured in increasing the effectiveness of the shelter and rescue worker. Thirteen years of consistent and steady growth, even in the face of the turbulent “dot bomb” years, has culminated in the celebration of Petfinder.com’s thirteenth millionth adoption.

Betsy has been working with and volunteering for animals since she was a teen. She worked as an urban forester for the State of New Jersey, as an agriculture extension agent at Rutgers University, as a park ranger at Wrangell-St. Elias National Park in Alaska, and as a field scientist for the Army Corps of Engineers in South Carolina. Betsy received her M.S. in forest ecology at Clemson University. Her work has always emphasized collaboration and consensus building.

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